Project Narrative
The branding project for Epsi Nest establishes a visual language focused on technology, data precision, and the Proptech sector. The color palette relies on the contrast between technical dark backgrounds and a vibrant violet tone (RAL 4005), conveying innovation, security, and a deep analytical approach. The logo features geometric and futuristic typography, reflecting the solidity of algorithms and the modernity of the service. This visual system unfolds fluidly from corporate applications, such as business cards and IDs, to user interface (UI) design across desktop and mobile platforms for interactive investment tracking and ROI projections. Borsoga developed the art direction and comprehensive identity system, ensuring that complex real estate data visualization is presented in a clean, sophisticated, and highly functional manner for investors.
Closing Line
Identity and digital design system defined by high chromatic contrast, technological aesthetics, and clarity in the visualization of investment data.
