Project Narrative
The branding project establishes a solid and structured visual identity for Reframe, communicating its technical vision and focus on the architecture of enduring forms. The color palette relies on a deep contrast between dark tones (RAL 9005) and neutral greys, using black as the primary canvas to project precision, solidity, and sophistication. The logo, composed of minimalist lines and architectural proportions, is applied through a scalable and versatile system. This design comes to life across multiple formats, ranging from perimeter meshes for construction sites and high-impact urban posters to high-end editorial corporate profiles featuring dark finishes. Borsoga developed the comprehensive visual identity and art direction, ensuring that every brand touchpoint conveys an orderly, contemporary, and exclusive design language, aligned with the development of urban landscapes.
Closing Line
Corporate identity system defined by monochromatic contrast, editorial clarity, and visual adaptability from the urban scale down to printed details.
