Every product shares the same standard of authorship, judgement and quality. What changes isn't the care put into the design, it's how far the system reaches. So the Essential level isn't a cut-down version, but a complete solution at a smaller scale.
Line 01
Brand Identity
Plan 01
Brand Essentials
A complete visual base. Clear, coherent and ready to grow.
Essential visual identity for businesses that need to present themselves professionally without building a full brand system yet.
Logo Variations — horizontal, vertical and reduced versions as needed
Color Palette — primary palette and usage combinations
Typography System — typefaces and basic hierarchies
Profile / Favicon Assets — assets for profiles and digital uses
Basic Graphic Language — core composition and visual usage criteria
Basic Brand Guidelines — compact usage guide
Final files organised for digital and print use
1 round of revisions
Ideal for
Startups, professionals and businesses that need a serious, coherent visual identity that's ready to use.
Plan 02
Most chosen
Brand Premium
From a visual identity to a brand system.
Everything in Brand Essentials, with more conceptual depth, graphic flexibility and applications that let the brand work consistently across different touchpoints.
Primary Logo · Logo Variations · Color Palette · Typography System · Profile / Favicon Assets · Basic Graphic Language · Basic Brand Guidelines · Organised final files
Adds to Essentials
Brand Concept — visual concept and direction of the identity
Extended Visual System — an expanded, modular graphic system
Graphic Language — rules for composition, shapes, assets and visual style
Patterns & Supporting Graphics — patterns and secondary elements
Iconography — an icon language when the project calls for it
Photography / Image Direction — criteria for selecting and treating images
Brand Applications — applications selected for the type of business
Social Media Starter Kit — a visual base for profiles and social content
Extended Brand Guidelines — a fuller usage document
2 rounds of revisions
Possible applications
Business cards and stationery
Email signatures and corporate documents
Corporate presentation or base sales deck
Social media covers, avatars and starter templates
Signage, packaging or physical pieces depending on the project
Ideal for
Active brands that need to look consistent across web, social, sales materials and physical or digital applications.
Plan 03
Brand Borsoga Edition
Not a logo. A creative direction built around the brand.
Includes everything in Brand Premium, but the project stops being only about the identity and starts building a complete visual ecosystem, ready for communication, campaigns and growth.
Brand Concept · Extended Visual System · Graphic Language · Patterns & Supporting Graphics · Iconography · Photography / Image Direction · Brand Applications · Social Media Starter Kit · Extended Brand Guidelines
Strategy and direction
Visual Strategy — defining visual territories and positioning criteria
Creative Direction — creative direction across the whole brand
Art Direction — visual language for campaigns, photography, video and applications
Complete Brand Identity — a full, documented identity system
Advanced visual system
Advanced Graphic System — modular assets and composition rules
Extended Iconography, patterns and supporting elements
Digital Applications — key pieces for digital channels
Physical Applications — applications selected for physical environments
Social Media Template System — a template system coherent with the identity
Presentation / Proposal System — a visual base for documents and presentations
Support
Initial strategy session and a map of visual needs before designing
3 rounds of revisions
Organised delivery of the full system and its applications
Direct contact with the studio, no middlemen
Ideal for
Companies that need an identity with depth, creative direction and a visual system that can hold up across several channels and campaigns.
The same design standard. What changes is how deep the system goes.
Line 02
Social Media Design
Content designed as a visual system, not as isolated posts. Each format counts as a different product because the amount of design, narrative, adaptation and editing changes. The brand identity stays as the common base across every format.
Product 01
Static Post
A single graphic piece for one post. Composition, typography, image and adaptation to the brand identity.
Product 02
Carousel
Multi-slide content organised as a coherent visual narrative, with hierarchy and continuity from slide to slide.
Product 03
Story
A vertical piece for Stories. It can stand alone or adapt a campaign or a main post.
Product 04
Reel / Short-Form Video
Vertical video editing and design: pacing, text, graphics, transitions and visual assets.
Product 05
Motion Post
An animated graphic or motion graphic, with no need to start from video footage.
Product 06
Social Media Templates
A reusable template system so the brand stays visually consistent in future posts.
How scope is set
A static post, a carousel and a reel don't count as the same unit of work. Each format carries a different level of design, structure, editing and production; that's why each can be quoted on its own or combined into monthly plans.
Monthly plans
Three levels of production and support
Social · Plan 01
Social Essential
A constant visual presence, without losing brand coherence.
A monthly plan for businesses that need to keep their channels active with a clear, consistent graphic line.
Static Posts and Stories · Size adaptations · Implementation of the visual identity · Basic composition system · Monthly organisation of deliverables
Adds to Essential
Up to 12–16 pieces a month, depending on the mix of formats
Static Posts, Carousels and Stories
Reels / Short-Form Video within the monthly mix
Basic Motion Graphics when the content calls for it
Custom Templates — templates designed specifically for the brand
Feed Direction — visual criteria to keep posts coherent with each other
Monthly Visual Direction — consistency review and evolution of the system
2 rounds of revisions per piece
Ideal for
Active brands that publish often and need a variety of formats without losing a recognisable visual direction.
Social · Plan 03
Social Borsoga Edition
Not more content. More creative direction.
Borsoga works as an extension of the brand's creative team. The goal isn't just to publish more, but to direct how the brand looks, moves and communicates visually over time.
Monthly Creative Direction for the digital presence
Art Direction for campaigns, launches and special content
Campaign Concepts — visual concept for selected campaigns
Feed Direction and continuous evolution of the visual language
Visual production
Static Content, Carousels and Stories
Reels / Short-Form Video
Motion Graphics
Advertising Graphics and campaign pieces
Custom Template System
Cross-platform Adaptations for selected channels
Brand integration
Continuous review of consistency with the visual identity
Social pieces coordinated with campaigns, web and sales materials
An organised library of visual assets and templates
Direct contact with the studio, no middlemen
Ideal for
Brands that need an outside creative team able to sustain and direct their visual presence continuously.
The same visual direction. A different level of production and support.
Line 03
Marketing & Graphic Design
Design applied to sales, communication, campaigns and brand materials. This category covers projects that don't necessarily belong to building an identity or to monthly social production. Each piece is developed around the brand's visual system and quoted by scope, length and complexity.
Sales & Presentations
Presentations / Pitch Decks
Company Profiles
Brochures
Catalogs
Proposal Templates
Digital & Campaigns
Digital Ads
Email Graphics
Web / Campaign Banners
Launch Graphics
Campaign Key Visuals
Print & Physical
Business Cards
Flyers
Signage
Packaging
Print Materials
Event Graphics
Promotional Materials
How it's sold
Can be hired as a single piece or as a set of deliverables for a campaign.
Scope is set by page count, formats, adaptations, complexity and level of art direction.
When several pieces belong to the same campaign, we recommend quoting them as a system rather than as isolated designs.
Ideal for
Companies that need specific sales or communication materials, designed to the same visual standard as their brand.
Not included by default
Community management · Paid media · On-site filming · Photography · Strategic copywriting · Influencer management. Quoted as additional services.
Social Media Design
Content designed as a visual system, not as isolated posts. Each format counts as a different product because the amount of design, narrative, adaptation and editing changes. The brand identity stays as the common base across every format.
Static Post
A single graphic piece for one post. Composition, typography, image and adaptation to the brand identity.
Carousel
Multi-slide content organised as a coherent visual narrative, with hierarchy and continuity from slide to slide.
Story
A vertical piece for Stories. It can stand alone or adapt a campaign or a main post.
Reel / Short-Form Video
Vertical video editing and design: pacing, text, graphics, transitions and visual assets.
Motion Post
An animated graphic or motion graphic, with no need to start from video footage.
Social Media Templates
A reusable template system so the brand stays visually consistent in future posts.
A static post, a carousel and a reel don't count as the same unit of work. Each format carries a different level of design, structure, editing and production; that's why each can be quoted on its own or combined into monthly plans.